The Three Second Rule : How to Destroy Your Linked In Profile
What does Chief Compliance Officer really mean? What do you actually do? Paul and Rich sit down to talk about job titles, ruining our LinkedIn profiles, and the value of clarity. What does Grandpa do?: This week Paul Ford and Rich Ziade sit down to talk about terribly unclear LinkedIn profiles. We chat about the evolution of titles like Evangelist or Entrepreneur In Residence, and how to capture someone’s attention in three seconds. Rich complains about contracts and Paul makes a compelling defense for white chocolate. 0:38 — Rich: “There’s the ceremonial title which is ‘Co-founder’, which speaks nothing to skill or vocation.” 2:11— Paul: “Boss [as a title] is a great. You never see that on a business card.” 7:05— Paul: “The X at Y is a really good formulation if you’re trying to break through and let people know what you’re about. ‘Self-employed’ is tricky. It should be Self-employed Something at first. You know? Self-employed Writer, Self-employed Designer.” 9:47 — Rich: “I th