Getting Creative with Marketing: Rick Webb's Agency
Don’t Quit Your Day Job: This week, Paul Ford and Gina Trapani sit down with Rick Webb, COO of Timehop, to discuss his 2015 book Agency: Starting a Creative Firm in the Age of Digital Marketing. Rick lays out how anybody — even someone born in a ditch in Topeka — can start an agency. He also leads a discussion about the legacy of viral marketing in his own career, and the history of the advertising mega-structure.
Rick — 5:55: “I think that at any moment in marketing there is some technology, craft, or medium that is the new emerging thing that’s very good for agencies to be able to make their m