Design Gestures With Extraordinary Impact : A Conversation With Allan Chochinov
There’s a Difference Between School and Real Life: This week on Track Changes, Paul and Rich sit down with Allan Chochinov, chair of the MFA in Products of Design program at the School of Visual Arts and founder of design network Core77. We talk about who is really teachable, building good design from huge problems, the vast applications of "design thinking", and how much time is wasted on meetings. Allan shares two incredible medical UX-design moments that he's witnessed— building an at home diagnostic tool for HIV testing and creating a quick-attach prosthetic limb. Both of these scenarious required empathy towards consumer experiences and pragmatism. These small design gestures can have a big impact. Paul Ford You’re a— you’re a sensitive, in touch person. Rich Ziade [Crosstalk] Are you in your fifties, Allan? Allan Chochinov I am, yeah. PF It’s a little— RZ You look great! PF [Crosstalk] When you realize . . . AC I’m gonna be 57 soon. PF Yeah. RZ What?!? PF I know— it’s [snickers