“Practice”—Now on the Web!
“Practice”—Now on the Web!
We have a podcast called Track Changes (you listen, right?) and on that podcast we interview smart people about product development, graphic design, and product engineering.
Last year, in order to mark the progress we’d made in our first year, we put together a book of quotes and selections from Track Changes to share with our community. It met with surprising demand—we gave away hundreds of copies and sent hundreds around the United States and to multiple continents. Getting people to ask for your marketing materials is a good feeling.
Obviously we’re a web-focused company, not a book publisher, so we knew we should bring the book to the web. And now we have! The person who did the bulk of the work on the project was Silas Burton, Product Designer at Postlight, and he did yeoman’s work—which he breaks down, in an excellent article that describes the process he used and the paths he chose.
This is particularly fine work because we can re-use and adapt it. We now have a workflow and framework for going from podcast, to book, to web. So we can do this again, and get better. And our voice just got a little bit bigger — which means we can reach more people. Thus progress is made.
Of course all of this is kind of meta—the first thing to do is take a look at Practice, now available, in its entirety, for the web. And as always, we’d love to hear what you think.