Ftrain, by Paul Ford

Apr 11, 2016 · Article · Medium

Podcast #8: Takin’ it Meta

Podcast #8: Takin’ it Meta

An exceptionally meta keyboard for the Symbolics LISP machine

This week Paul and Rich make a podcast about making a podcast — or more specifically, about the difficulties of publishing content on disparate platforms across the web. They discuss native advertising versus more traditional marketing, and Rich asks for clarification: “I just need to know Paul Ford hasn’t whored himself out.” Plus they answer a few listener questions and discuss how to build a team.

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Paul: The entire web has become an insane garbage heap of interlocking platforms that don’t quite talk to each other.

Rich: Content can’t help but trip on itself as it hops from place to place.

Paul: I like writing my daily corporate newsletter.

Paul: This is the thing, Rich, right? We’ve got these platforms that are all over the place.

Rich: Yep.

Paul: You make your media in a million different directions using a million different tools. And then you have these ad networks and ad products that are sort of, like, poured in from a bucket on top of all of that.

Rich: Sort of like a…glaze of sorts. All these platforms are like a big cinnamon bun, and then the white glaze that gives you a stomach ache —

Paul: Ughhh like at Cinnabon —

Rich: — is just ad networks getting poured on top.

Paul: That clay. Sugar clay.

Rich: That’s a strong metaphor.

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Discussed in the episode

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