Podcast #32: Clover Newsletter—Turning over a new leaf (or four) with founders Liza Darwin and…
Podcast #32: Clover Newsletter—Turning over a new leaf (or four) with founders Liza Darwin and Casey Lewis
New media on old platforms: This week Paul Ford and Rich Ziade talk to Liza Darwin and Casey Lewis, former teen magazine editors who launched “Clover,” a daily topical newsletter and app for girls ages 13–22, early this year. They discuss their former employers’ struggles adapt to the internet age, the email behavior of today’s teenagers, nostalgia for Google Reader, inadvertently building a community, and sexism in the venture capital world.
Liza: So we basically were just at a bar one night in Brooklyn, discussing our days at work, and basically sort of talking about the state of the internet and how there’s got to be a better way to get this information to teens that is so clearly lacking.
Casey: Because we were hitting them over the head with, you know, these celebrities like Kylie Jenner, and I feel like we always reference Kylie Jenner, it’s sort of unfair to Kylie, but…
Liza: No offense, Kylie.
Casey: But, but —
Paul: I don’t think she’s listening. [laughter]
Rich: She’s not tuned in.
Casey: She has other things to do.