Podcast #30: Brightcove, Big City—Talking video with David Mendels

Podcast #30: Brightcove, Big City—Talking video with David Mendels

Image courtesy of David Mendels

Our all-video future: This week Paul Ford and Rich Ziade talk to David Mendels, the CEO of the video-hosting platform Brightcove. They discuss video’s rise and its current dominance on the web, eSports, “snackable video,” Rich’s relationship with his cable bill, and Pokémon GO. (“There’s a Bulbasaur by our bathroom,” Paul says of Postlight’s offices. “That’s our recruiting strategy.”)

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Rich: Does Facebook terrify you?

David: No. The great thing, in a self-serving way, about the fact that there is not just Facebook, but Facebook, and there is Twitter, and there’s YouTube, and there’s Snapchat, and the other, is that creates complexity for anybody who wants to reach an audience. And as a software company, we’re here to solve complexity, so it creates an opportunity. If there was only YouTube in the world, or only Facebook in the world, there’d be less complexity. It’d be an easier problem to solve; we would be less valuable.

Rich: I think you could drive a cult. He could lead a cult, I think.

Paul: He’s very —

Rich: The responses are just dead-on and I’m trying, I’m trying to…

Paul: No —

Rich: Get him to sweat a little bit.

David: Can I take that as a compliment — that you don’t think that we are a cult already?

Rich: I don’t think that you are… [laughter] That’d be really interesting if Brightcove was a cult.

Paul: It kind of has a cult name. I mean, you just put a space, “Come to the Bright Cove.”

Rich: And I gotta say, something is broken in the experience — I’m just gonna vent for one second. I would see a panel that talks about a vigil for slain police officers, followed by a 30-second video recipe for watermelon margaritas.

Rich: When you say “feed,” I think of, what’s that, you know that scene where all the pigs are just eating out of the trough?

Paul: I don’t know what that scene — what movie that is. [laughter]

Rich: It’s a foreign film.

Paul: Yeah, yeah. You subscribe to the Criterion Collection on Hulu. Le Pig.

Links

Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Coordination, research, and management by Elizabeth Minkel, who also prepared the summary of this episode. Production and editing by Tom Meyers. Podcast logo and design by Matt Quintanilla of Postlight. We record with Paul Ruest and Noriko Okabe at Argot Studios. Listen to more episodes here.

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