Janet Kim on Product as Marketing
Janet Kim on Product as Marketing
Janet Kim is a Product Designer at Postlight. She recently went to a conference in Brooklyn and heard a talk by Gene Liebel about the nuts and bolts of product as a business—the way that digital products (like apps) can supplant and enhance relationships with users, in measurable ways that supplant advertising—but at much less cost. Janet writes:
But the thing that stuck with me the most was this: A product doesn’t have to be “innovative” to be great. You need to figure out what your customer’s problem is, and solve it in a way that is efficient, effective, and ideally, delightful. Building innovative new platforms is great. But incremental increase in revenue, performing better than advertising is great too.
Read Janet’s post—“Why the Best Marketing Campaign Is a Digital Product”—on Track Changes.