Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT
“Adthena analyzed more than 500 prompts on ChatGPT and found ads appeared in roughly 0.8% of responses. These ads were from Expedia, Qualcomm, Best Buy, and Enterprise Mobility, the search intelligence platform told ADWEEK. The findings suggest that, while OpenAI is officially running ads, it is starting with a curated, and conservative approach to ad frequency, according to Adthena. That scarcity could also signal how OpenAI is positioning early access to advertisers, working with a curated mix of enterprise brands and select partners as it shapes its ad offering.”
Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT